This comprehensive guide to cultural analysis offers everything you need to use the ARC System. It includes:
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You can purchase the book at the following stores:
Reviews
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"Foreign assignments are both rewarding and challenging. This was the case for me when I was on assignment in South America. Dr. Mendez's new approach provides useful and practical tools based on real-word situations. I highly recommend this book to anyone considering an assignment overseas."―Terry B. Kahler, Vice President, Dell, Inc.
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"Dr. Mendez postulates that it's important to learn and use the skills of cultural and team dynamic analysis to size up situations and locations effectively, no matter what your background, language skills or education. Do enough international business and you will find yourself someplace you know little about, trying to achieve something under circumstances where you could really use a "map" in every sense of the word. Dr. Mendez provides just such a map. In addition to the utility of the approach, this is a fun read, enlightening and even self-illuminating." ― Raymond J. Brimble, CEO Lynxs Group
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